What is SEO?

  • SEO stands for Search Engine Optimization.
  • SEO is the process of optimizing your website and your content for search engines.
  • The end goal of SEO is to increase your website traffic from organic search results.
  • The focus of SEO is to rank high on Search Engine Results pages (SERPs) for keywords related to the topic of your website.

What are SERPs?

A Search Engine Results Page (SERP) is the list of results displayed by a search engine in response to a user’s search query. The results include a combination of web pages, images, videos, news articles, and other types of content, and are ranked by the search engine’s algorithms based on relevance, quality, and other factors. The position of a website or content on the SERP can have a significant impact on its visibility and traffic, making search engine optimization (SEO) a key aspect of online marketing.

S – Search

E – Engine

R – Results

P – Pages

How does SEO works?

  • Search Engines crawl websites and their pages to review content, website design, speed and security.
  • Search Engines want to rank the most relevant, useful, user – friendly and comprehensive content from the best sources.
  • Search Engines review a variety of on-page and off-page ranking factors to determine which pages to rank for each keyword search.

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